| In last decade years, it took place a | | | | however, with the growing purchasing power of |
| thorough change in European toys and games | | | | some countries, it will go up. Traditional |
| industry. The market share increases | | | | toys combining electron and interaction like |
| gradually and has accounted for more than one | | | | early educational toys are being a stable |
| third of the whole world's toys and games | | | | developing period. Video game products will |
| market. In recent years, electronic toys rise | | | | keep increasing strongly. And rc toys, such |
| greatly, video games become more and more | | | | as nitro rc car, remote control helicopter, |
| popular, and wooden toys still charm children | | | | rc gas boat, rc helicopter, remote control |
| a lot. Especially rc toys in electronic toys | | | | car, rc car etc will also have large market |
| market, such as nitro rc car, remote control | | | | in adult toys. |
| helicopter, rc gas boat, rc helicopter, | | | | |
| remote control car, rc car etc. increase | | | | Take a look at the main countries in EU, in |
| rapidly. | | | | U.K. electronic toys will grow fastest and |
| | | | have the largest market, rc toys in |
| In past 1-2 years, European toys market had | | | | electronic toys market, such as nitro rc car, |
| belowing features and trends: | | | | remote control helicopter, rc gas boat, rc |
| | | | helicopter, remote control car, rc car etc |
| The highly important factor still was price, | | | | will become most popular. And the total |
| although most parents in rich countries such | | | | amount of toys market in U.K. will reaches 6 |
| as U.K., Holland and France liked to buy | | | | billion EURO by 2007.In France, markets of |
| large-scaled toys, those toys had a rather | | | | infant toys and early learning toys will grow |
| cheap price usually under 8 EURO. A great | | | | fast, and infant toys market is in process of |
| deal of European parents believed that wooden | | | | growing fast because of high birthrate in |
| toys were educative and innovative, and | | | | recent years. Video games will be very |
| wooden toys were typical toys in children's | | | | popular, and it will rise of 25% in next 5 |
| rooms, and it would keep growing in European | | | | years. |
| wooden toys market. Parents were always | | | | |
| pleased to buy the toys of teaching while | | | | Comparing with other European countries, |
| playing for their children, which had caused | | | | technical toys for such as architecture, |
| educational toys white-headed in years of | | | | vehicle and electronic training toys will be |
| 2005 and 2006 in Europe. The European Union | | | | more popular in Germany. Music, dancing and |
| had imported toys from developing countries | | | | doll toys will be fully fashionable in |
| as many as 50% of its total amount and were | | | | Belgium. Mobile phones, voice recognition |
| still on its way of increasing. Among them | | | | games and virtual games will be in fashion in |
| 40% were carried out by importers, and the | | | | Spain. |
| left were mostly accomplished by agents and | | | | |
| centralized purchasers. | | | | About This Author |
| | | | |
| After all, in next 5 years, traditional toys | | | | David ZHENG is the CEO of China Topwin |
| sales in European market will change little, | | | | Industry Co. |