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Article #37: Consumption Structure and Popular Trends of European Toy Markets

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In last decade years, it took place a toys sales in European market will change
thorough change in European toys and little, however, with the growing
games industry. The market share purchasing power of some countries, it
increases gradually and has accounted for will go up. Traditional toys combining
more than one third of the whole world's electron and interaction like early
toys and games market. In recent years, educational toys are being a stable
electronic toys rise greatly, video games developing period. Video game products
become more and more popular, and wooden will keep increasing strongly. And rc
toys still charm children a lot. toys, such as nitro rc car, remote
Especially rc toys in electronic toys control helicopter, rc gas boat, rc
market, such as nitro rc car, remote helicopter, remote control car, rc car
control helicopter, rc gas boat, rc etc will also have large market in adult
helicopter, remote control car, rc car toys.
etc. increase rapidly. Take a look at the main countries in EU,
In past 1-2 years, European toys market in U.K. electronic toys will grow fastest
had belowing features and trends: and have the largest market, rc toys in
The highly important factor still was electronic toys market, such as nitro rc
price, although most parents in rich car, remote control helicopter, rc gas
countries such as U.K., Holland and boat, rc helicopter, remote control car,
France liked to buy large-scaled toys, rc car etc will become most popular. And
those toys had a rather cheap price the total amount of toys market in U.K.
usually under 8 EURO. A great deal of will reaches 6 billion EURO by 2007.In
European parents believed that wooden France, markets of infant toys and early
toys were educative and innovative, and learning toys will grow fast, and infant
wooden toys were typical toys in toys market is in process of growing fast
children's rooms, and it would keep because of high birthrate in recent
growing in European wooden toys market. years. Video games will be very popular,
Parents were always pleased to buy the and it will rise of 25% in next 5 years.
toys of teaching while playing for their Comparing with other European countries,
children, which had caused educational technical toys for such as architecture,
toys white-headed in years of 2005 and vehicle and electronic training toys will
2006 in Europe. The European Union had be more popular in Germany. Music,
imported toys from developing countries dancing and doll toys will be fully
as many as 50% of its total amount and fashionable in Belgium. Mobile phones,
were still on its way of increasing. voice recognition games and virtual games
Among them 40% were carried out by will be in fashion in Spain.
importers, and the left were mostly About This Author
accomplished by agents and centralized David ZHENG is the CEO of China Topwin
purchasers. Industry Co.
After all, in next 5 years, traditional






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