| In last decade years, it took place a thorough change | | | | European market will change little, however, with the |
| in European toys and games industry. The market | | | | growing purchasing power of some countries, it will |
| share increases gradually and has accounted for more | | | | go up. Traditional toys combining electron and |
| than one third of the whole world's toys and games | | | | interaction like early educational toys are being a |
| market. In recent years, electronic toys rise greatly, | | | | stable developing period. Video game products will |
| video games become more and more popular, and | | | | keep increasing strongly. And rc toys, such as nitro rc |
| wooden toys still charm children a lot. Especially rc | | | | car, remote control helicopter, rc gas boat, rc |
| toys in electronic toys market, such as nitro rc car, | | | | helicopter, remote control car, rc car etc will also |
| remote control helicopter, rc gas boat, rc helicopter, | | | | have large market in adult toys. |
| remote control car, rc car etc. increase rapidly. | | | | Take a look at the main countries in EU, in U.K. |
| In past 1-2 years, European toys market had | | | | electronic toys will grow fastest and have the largest |
| belowing features and trends: | | | | market, rc toys in electronic toys market, such as |
| The highly important factor still was price, although | | | | nitro rc car, remote control helicopter, rc gas boat, rc |
| most parents in rich countries such as U.K., Holland | | | | helicopter, remote control car, rc car etc will become |
| and France liked to buy large-scaled toys, those toys | | | | most popular. And the total amount of toys market |
| had a rather cheap price usually under 8 EURO. A | | | | in U.K. will reaches 6 billion EURO by 2007.In France, |
| great deal of European parents believed that wooden | | | | markets of infant toys and early learning toys will |
| toys were educative and innovative, and wooden | | | | grow fast, and infant toys market is in process of |
| toys were typical toys in children's rooms, and it | | | | growing fast because of high birthrate in recent |
| would keep growing in European wooden toys | | | | years. Video games will be very popular, and it will |
| market. Parents were always pleased to buy the | | | | rise of 25% in next 5 years. |
| toys of teaching while playing for their children, which | | | | Comparing with other European countries, technical |
| had caused educational toys white-headed in years | | | | toys for such as architecture, vehicle and electronic |
| of 2005 and 2006 in Europe. The European Union had | | | | training toys will be more popular in Germany. Music, |
| imported toys from developing countries as many as | | | | dancing and doll toys will be fully fashionable in |
| 50% of its total amount and were still on its way of | | | | Belgium. Mobile phones, voice recognition games and |
| increasing. Among them 40% were carried out by | | | | virtual games will be in fashion in Spain. |
| importers, and the left were mostly accomplished by | | | | About This Author |
| agents and centralized purchasers. | | | | David ZHENG is the CEO of China Topwin Industry |
| After all, in next 5 years, traditional toys sales in | | | | Co. |