| Not all online marketing tactics work the same for all | | | | various other websites, directories and search |
| the different websites, but in order to increase the | | | | engines or you can use banner exchanges. A banner |
| traffic to your website, you may have to offer free | | | | exchange is agreeing to advertise other banner ads |
| services or other promotional gifts... Not all online | | | | on your website free of charge while the website |
| marketing tactics work the same for all the different | | | | you are advertising for is posting your banner ad on |
| websites, but in order to increase the traffic to your | | | | their site, free of charge as well. Hence the term |
| website, you may have to offer free services or | | | | banner exchanges. Buying banner ads can be a great |
| other promotional gifts. Offering free services or | | | | advantage and done at an affordable price. If you |
| promotional gifts to the visitors of your website can | | | | choose to exchange banners, it is often at no cost, |
| mean all the difference in the world when converting | | | | but you will have to remember that the more banner |
| a visitor into a customer. People like freebies, | | | | exchanges you do, that is more advertisements that |
| whether it is free shipping, a freebie, or buy one get | | | | appear on your website. Keep in mind that you do |
| one free offer. People like to know they are getting | | | | not want to clutter your website with other business |
| a great deal and they will often flock to the source | | | | advertisement banners. Select the sites you will be |
| to see what is available. Best of all, people always | | | | advertising on carefully. They should be in the general |
| remember where they got their freebie from, | | | | area of your business. For instance, if you are in |
| especially if it is an item that can be used often. | | | | business with selling dog toys, you will want to |
| There are literally thousands of ways to promote | | | | advertise with animal websites such as veterinarians, |
| your website and to increase the traffic, but it is up | | | | kennels and other related sites. You would not want |
| to you to find the way that works best for your | | | | to advertise dog toys on a construction equipment |
| website. Here are the top three ways to offer free | | | | website. |
| services or promotional gifts to increase your | | | | 3. DiscountsPeople love bargains. A great way to |
| website traffic and to convert your mere visitors into | | | | convert a visitor into a customer is by offering them |
| loyal customers. | | | | special discounts and deals. Free shipping on the first |
| 1. ContestsPeople love to enter and win contests. | | | | order or on an order over $50 is sure to attract the |
| The thrill of competing with others for a grand prize | | | | attention of those bargain seekers. Buy one get one |
| or for numerous other prizes can be exhilarating. | | | | free or buy one, get one half off is a popular lure to |
| Contests work several ways: by the entrant deciding | | | | entice customers to buy more products or services. |
| to opt-in for your website's newsletter, completing a | | | | You can also offer 10-20% off the second order, or |
| survey, or a number of other ways. Prizes could | | | | a special discount when they refer you to a friend |
| range from iPods, vehicles, DVDs, vacations and | | | | who makes a purchase. People flock to the twelve |
| stereo systems to products and gift certificates | | | | hours sales, especially around the holidays. The |
| from your website. The bigger the prize(s) or even | | | | possibilities are endless. You want to make your |
| the more prizes, the more entries will be received. | | | | customers think they are getting a great deal. Even a |
| You can choose from one entry per person or | | | | freebie with every order can be a great incentive to |
| unlimited entries. You may also choose one entry per | | | | buy from your website. |
| person plus one extra entry per referral. This option | | | | Find your target audience and send them offers they |
| could generate more potential customers, which can | | | | cannot refuse. Free services and promotional gifts will |
| lead to more sales and profits. Be sure you are | | | | not only increase the traffic to your website, it will |
| following your state's law regarding contests before | | | | practically guarantee loyal and repeating customers as |
| posting the contest on your website and any rules | | | | well as an increase in sales and profits, which are just |
| and regulations. | | | | the right ingredients for running a successful website |
| 2. Banner AdvertisingThis can work two ways. You | | | | business. |
| can pay to have your website's banner advertised on | | | | |