| Not all online marketing tactics work the | | | | charge while the website you are advertising |
| same for all the different websites, but in | | | | for is posting your banner ad on their site, |
| order to increase the traffic to your | | | | free of charge as well. Hence the term banner |
| website, you may have to offer free services | | | | exchanges. Buying banner ads can be a great |
| or other promotional gifts. Offering free | | | | advantage and done at an affordable price. If |
| services or promotional gifts to the visitors | | | | you choose to exchange banners, it is often |
| of your website can mean all the difference | | | | at no cost, but you will have to remember |
| in the world when converting a visitor into a | | | | that the more banner exchanges you do, that |
| customer. People like freebies, whether it is | | | | is more advertisements that appear on your |
| free shipping, a freebie, or buy one get one | | | | website. Keep in mind that you do not want to |
| free offer. People like to know they are | | | | clutter your website with other business |
| getting a great deal and they will often | | | | advertisement banners. Select the sites you |
| flock to the source to see what is available. | | | | will be advertising on carefully. They should |
| Best of all, people always remember where | | | | be in the general area of your business. For |
| they got their freebie from, especially if it | | | | instance, if you are in business with selling |
| is an item that can be used often. | | | | dog toys, you will want to advertise with |
| | | | animal websites such as veterinarians, |
| There are literally thousands of ways to | | | | kennels and other related sites. You would |
| promote your website and to increase the | | | | not want to advertise dog toys on a |
| traffic, but it is up to you to find the way | | | | construction equipment website. |
| that works best for your website. Here are | | | | |
| the top three ways to offer free services or | | | | 3. Discounts |
| promotional gifts to increase your website | | | | |
| traffic and to convert your mere visitors | | | | People love bargains. A great way to convert |
| into loyal customers. | | | | a visitor into a customer is by offering them |
| | | | special discounts and deals. Free shipping on |
| 1. Contests | | | | the first order or on an order over $50 is |
| | | | sure to attract the attention of those |
| People love to enter and win contests. The | | | | bargain seekers. Buy one get one free or buy |
| thrill of competing with others for a grand | | | | one, get one half off is a popular lure to |
| prize or for numerous other prizes can be | | | | entice customers to buy more products or |
| exhilarating. Contests work several ways: by | | | | services. You can also offer 10-20% off the |
| the entrant deciding to opt-in for your | | | | second order, or a special discount when they |
| website's newsletter, completing a survey, or | | | | refer you to a friend who makes a purchase. |
| a number of other ways. Prizes could range | | | | People flock to the twelve hours sales, |
| from iPods, vehicles, DVDs, vacations and | | | | especially around the holidays. The |
| stereo systems to products and gift | | | | possibilities are endless. You want to make |
| certificates from your website. The bigger | | | | your customers think they are getting a great |
| the prize(s) or even the more prizes, the | | | | deal. Even a freebie with every order can be |
| more entries will be received. You can choose | | | | a great incentive to buy from your website. |
| from one entry per person or unlimited | | | | |
| entries. You may also choose one entry per | | | | Find your target audience and send them |
| person plus one extra entry per referral. | | | | offers they cannot refuse. Free services and |
| This option could generate more potential | | | | promotional gifts will not only increase the |
| customers, which can lead to more sales and | | | | traffic to your website, it will practically |
| profits. Be sure you are following your | | | | guarantee loyal and repeating customers as |
| state's law regarding contests before posting | | | | well as an increase in sales and profits, |
| the contest on your website and any rules and | | | | which are just the right ingredients for |
| regulations. | | | | running a successful website business. |
| | | | |
| 2. Banner Advertising | | | | Don't pay a dime for any ebook, marketing |
| | | | course or software program until you've read |
| This can work two ways. You can pay to have | | | | this groundbreaking document... Get |
| your website's banner advertised on various | | | | everything you need to make money online |
| other websites, directories and search | | | | including over 30 time-saving, |
| engines or you can use banner exchanges. A | | | | profit-producing, influence-expanding tools |
| banner exchange is agreeing to advertise | | | | and software programs absolutely *FREE*... |
| other banner ads on your website free of | | | | |