| Not all online marketing tactics work the same for all | | | | free of charge as well. Hence the term banner |
| the different websites, but in order to increase the | | | | exchanges. Buying banner ads can be a great |
| traffic to your website, you may have to offer free | | | | advantage and done at an affordable price. If you |
| services or other promotional gifts. Offering free | | | | choose to exchange banners, it is often at no cost, |
| services or promotional gifts to the visitors of your | | | | but you will have to remember that the more banner |
| website can mean all the difference in the world | | | | exchanges you do, that is more advertisements that |
| when converting a visitor into a customer. People like | | | | appear on your website. Keep in mind that you do |
| freebies, whether it is free shipping, a freebie, or buy | | | | not want to clutter your website with other business |
| one get one free offer. People like to know they are | | | | advertisement banners. Select the sites you will be |
| getting a great deal and they will often flock to the | | | | advertising on carefully. They should be in the general |
| source to see what is available. Best of all, people | | | | area of your business. For instance, if you are in |
| always remember where they got their freebie from, | | | | business with selling dog toys, you will want to |
| especially if it is an item that can be used often. | | | | advertise with animal websites such as veterinarians, |
| There are literally thousands of ways to promote | | | | kennels and other related sites. You would not want |
| your website and to increase the traffic, but it is up | | | | to advertise dog toys on a construction equipment |
| to you to find the way that works best for your | | | | website. |
| website. Here are the top three ways to offer free | | | | 3. Discounts |
| services or promotional gifts to increase your | | | | People love bargains. A great way to convert a |
| website traffic and to convert your mere visitors into | | | | visitor into a customer is by offering them special |
| loyal customers. | | | | discounts and deals. Free shipping on the first order |
| 1. Contests | | | | or on an order over $50 is sure to attract the |
| People love to enter and win contests. The thrill of | | | | attention of those bargain seekers. Buy one get one |
| competing with others for a grand prize or for | | | | free or buy one, get one half off is a popular lure to |
| numerous other prizes can be exhilarating. Contests | | | | entice customers to buy more products or services. |
| work several ways: by the entrant deciding to opt-in | | | | You can also offer 10-20% off the second order, or |
| for your website's newsletter, completing a survey, | | | | a special discount when they refer you to a friend |
| or a number of other ways. Prizes could range from | | | | who makes a purchase. People flock to the twelve |
| iPods, vehicles, DVDs, vacations and stereo systems | | | | hours sales, especially around the holidays. The |
| to products and gift certificates from your website. | | | | possibilities are endless. You want to make your |
| The bigger the prize(s) or even the more prizes, the | | | | customers think they are getting a great deal. Even a |
| more entries will be received. You can choose from | | | | freebie with every order can be a great incentive to |
| one entry per person or unlimited entries. You may | | | | buy from your website. |
| also choose one entry per person plus one extra | | | | Find your target audience and send them offers they |
| entry per referral. This option could generate more | | | | cannot refuse. Free services and promotional gifts will |
| potential customers, which can lead to more sales | | | | not only increase the traffic to your website, it will |
| and profits. Be sure you are following your state's | | | | practically guarantee loyal and repeating customers as |
| law regarding contests before posting the contest on | | | | well as an increase in sales and profits, which are just |
| your website and any rules and regulations. | | | | the right ingredients for running a successful website |
| 2. Banner Advertising | | | | business. |
| This can work two ways. You can pay to have your | | | | Don't pay a dime for any ebook, marketing course or |
| website's banner advertised on various other | | | | software program until you've read this |
| websites, directories and search engines or you can | | | | groundbreaking document... Get everything you need |
| use banner exchanges. A banner exchange is | | | | to make money online including over 30 time-saving, |
| agreeing to advertise other banner ads on your | | | | profit-producing, influence-expanding tools and |
| website free of charge while the website you are | | | | software programs absolutely *FREE*... |
| advertising for is posting your banner ad on their site, | | | | |