| If you're a parent, or parent to-be then no doubt | | | | pushchairs are both sturdy and functional - designed |
| you've come across a Bugaboo pushchair or two. | | | | with the user in mind. A new parent needs |
| Did you gasp when you saw the price tag? With a | | | | something reliable and simple - it's as basic as that, |
| price range between £400 - £800 a Bugaboo | | | | and Bugaboo delivers. |
| certainly doesn't come cheap and you have to ask, | | | | A good designer looks beyond asthetics and |
| what can one buggy offer that makes it warrant | | | | considers the end user. What they need and want |
| such a hefty price tag? | | | | from a product. A good stroller needs to be |
| They certainly stand out - I can't think of any other | | | | versatile, hard-wearing and reliable. Different people |
| prams named after insects, reptiles and amphibians. | | | | need different things from their buggy - does it fold |
| But a name alone isn't enough to build a brand - what | | | | easily on public transport? Does it fit in the boot of |
| exactly is it about Bugaboo pushchairs that has won | | | | the car? Will it ride smoothly over rough terraign? |
| over parents across the globe? | | | | Finding just one pram to suit all situations can be |
| To understand the popularity of Bugaboo you need | | | | difficult, but Bugaboo pushchairs are designed with all |
| to look at the company behind the phenomenon. | | | | these actual uses in mind. |
| Based in Amsterdam, Holland, Bugaboo was the brain | | | | Style should not be discounted. Many modern |
| child of Max Barenbrug. His modern and | | | | parents are looking for a pushchair that provides |
| sophisticated designs were initially rejected by | | | | safety, comfort, practicality and something of a |
| established pushchair manufacturers, so he decided to | | | | fashion statement all at once. Bugaboo strollers |
| start his own company - focussing on simplistic and | | | | come in a wide range of bright and bold colours and |
| functional design. | | | | designs, with fashion designers lining up to design |
| This perhaps, is the true key to the success and | | | | fresh new seat coverings. You can mix and match |
| popularity of the brand. Barenburg combines clever, | | | | to create your own unique pushchair and buy new |
| parent-friendly design with fresh and stylish fabrics - | | | | seat coverings when you fancy a change. |
| a winning combination. Whilst clever branding can | | | | Extravagant? Maybe, but with more and more |
| create short term success, long term popularity relies | | | | people having children in their thirties, 21st century |
| on substance also. | | | | parents have more disposable cash than ever before. |
| So, what do you actually get for your money when | | | | So, is a Bugaboo pushchair really worth the money? |
| you purchase a bugaboo pushchair? For most in any | | | | Well, certainly you could find a pram with a smaller |
| parent's mind is the comfort of their new child. | | | | price tag that would get the job done. |
| Bugaboo pushchairs offer a safe and comfortable | | | | But Bugaboo pushchairs are the whole package. |
| ride, from new born to toddler, above all | | | | They will last your child right through from the new |
| else. | | | | born stage to the toddler days, they will survive |
| The company prides itself on innovative and practical | | | | being bundled in the car, on public transport and all |
| design, which can be seen in the distinctive and | | | | the while look and feel chic and stylish. |
| modern-looking chassis design. So, Bugaboo | | | | |