| The modern day busy parent tries to compensate | | | | LeapFrog's success paved the way for other major |
| for his or her lack of time for his or her children by | | | | and small toy makers to come up with educational |
| investing a great deal on education. Thus, it is not a | | | | toys of their own. Jakks Pacific, under its Child |
| surprise how many of such parents move mountains | | | | Guidance brand, released its own line of children's |
| just to provide their kids entertaining products that | | | | educational toys and games following a deal with |
| not only encourage play, but also instill discovery and | | | | Baby Genius. Hasbro released its Baby Einstein line |
| learning. | | | | and unveiled its preschool units, namely the Baby |
| Makers of toys worldwide recognize this growing | | | | Einstein Company and Playskool. These new toys |
| trend and are, consequently, coming up with new and | | | | encouraged children to dabble in art, music, different |
| improved lines of children's educational toys and | | | | foreign and local languages, and even poetry. |
| games almost every month. What was once limited | | | | The strong demand for educational toys and games |
| only to specialty toy and game shops, educational | | | | for children has urged major retailers, like Toys "R" |
| toys and games are now a staple in every children's | | | | Us, to allocate shelves upon shelves for these kinds |
| oriented stores around the world, even at general | | | | of toys. And because more and more households are |
| mass retailers, like Wal-Mart and K-Mart. | | | | transforming into two-income families, it is likely that |
| Statistics show that the sales of toys and games | | | | the demand will grow further as parents seek |
| have declined over the years. However, educational | | | | products that would try to fill their absence during |
| toys have been on the rise, as more parents opt to | | | | their children's formative learning years. |
| purchase products that would give them the most | | | | With the rise in demand, it won't be a surprise when |
| value for their money, as compared to, say, buying | | | | the price tag that comes with these educational toys |
| Bratz dolls and Hot Wheels. | | | | and games will also decrease as the years pass. Right |
| The record for educational toys was broken in the | | | | now, these kinds of toys are still a little expensive |
| Holiday season of the year 2000, when toy maker | | | | (though it hasn't stopped most parents from buying |
| LeapFrog's LeapPad Learning System electronic | | | | them). In the future, due to the overwhelming |
| reading toy became the bestselling children's game of | | | | interest, educational toys and games will be |
| the time, helping the company boost its sales by a | | | | accessible to everyone. |
| whopping 120 per cent! | | | | |