| Improving your customer relationship management | | | | like age, gender, and type of employment â |
| requires three steps. | | | | with customer surveys and contests. You can do this |
| Collect demographics. | | | | at the time of purchase or later if you acquire |
| Keep good records. | | | | contact information, and follow-up after the purchase. |
| Market to different types of customers. | | | | Following up with your customers enables you to |
| Improve Customer Relationship Management By | | | | reinforce your their purchase decisions and to start |
| Collecting Demographics | | | | building good customer relationships. It enables you to |
| To improve your customer relationship management, | | | | demonstrate an interest in your customers while |
| you need to gather demographic information on your | | | | gathering information that will help you to serve and |
| customers. | | | | market to them better. |
| You can collect demographic information â | | | | |