How You Can Choose Safe Toys This Holiday Season?

As you search for the perfect toy to give to thestandards that are set by the toy industry have not
little ones in your life this holiday season, you may bechanged despite the recent media uproar. These
confused and even scared about some of the recentstandards are high and, when adhered to, are more
media attention on toy recalls and overseasthan sufficient to keep toys safe.
manufacturing of toys, in general.At my toy company, History in Action Toys, I have
Some parents have even decided to look for othertaken great care in the design of our action figures
gift alternatives instead of buying toys. But is thisto ensure that our toys are safe for the children
really wise? Toys are intended not only to be a formwho play with and love them. It is important to me
of entertainment for children, but also a beneficial andthat they provide a real opportunity for social
vital part of their development. They provide ainteraction and educational benefits, but safety is my
wonderful source of learning and entertainment fornumber one priority when designing and producing our
kids of all ages. Playing with creative toys enhancestoys. We currently market three action figure toys
motor skills and provides a constructive way tothat each depict a leader from American history. We
release energy. By selecting quality toys from ahave had our toys independently tested by a third
company that researches their manufacturersparty to determine if they meet the safety
thoroughly and regularly, you are giving a child anstandards set forth in CSMC's ASTM F963.
amazing way to foster creativity and stimulateTHIS toy company does not ignore safety issues. I
intellectual development.care deeply about children and would never have
With this extreme attention on toy safety andgone into this business or developed toys for them if
product recalls in recent months, particularly on toysthis were not true. I worked hard to select a
imported from China, it is crucial that consumers betop-notch manufacturer in China, based upon their
informed and not misled. While it is true that over 80history, the clients they work with and their
percent of the toys sold in this country are importedcapabilities to produce a safe, quality product. I
from Chinese manufacturing plants, countries don'tpersonally visited the manufacturing plant in China
make toys -- companies do. It's important to notthat I chose to produce my products, both to ensure
view all toy companies as a singular entity.quality control and to get to know the people I am
It is a fact that big name toy companies like Mattelworking with. I consider this both a responsibility and
have had some products recalled due to safetya privilege and I have spent a great deal of time and
issues, but it is imperative to set the record straight.money to guarantee that our products are and
Most toy recalls are due to design issues - such ascontinue to be safe. Even though the manufacturer I
small parts that come off and present a chokingchose was not the least expensive proposal that I
hazard and not for the use of unsafe materials.received, when it came down to a choice between
These design-types of recall issues have nothing toknowing I was producing a safe, quality toy and
do with Chinese manufacturers and are, in fact, not asaving some money, safety and quality won hands
manufacturing issue at all.down.
Small toy companies are concerned about recall fearsI have employed Bureau Veritas, an independent
being attributed to all companies, instead of theagency that works with companies worldwide to
specific companies affected. There are thousands ofprovide independent testing, inspection, auditing and
toy companies in the U.S., yet the weight ofcertification to help ensure they meet and exceed all
attention to recalls among the large toy companiesstandards of safety. This independent testing agency
such as Mattel and Hasbro bears heavy on small toydetermined that my toys met the ASTM-F963
companies. A small toy company in Madison, WI hadstandard. I am pleased with the positive results I
this to say on their blog regarding the Mattel toyhave obtained regarding the safety of the toys I
recall:produce.
"The Mattel recall is bad for the entire toy industry...Don't paint all toy companies with the same brush.
Mattel's failure to effectively oversee their suppliersWhile some companies have been hit hard with
darkens the public perception of all Chineserecalls, many more companies are in the same
manufacturers. It's unfortunate this negativecategory as mine, having never had an unsafe toy on
perception extends to companies that actuallythe market.
enforce rigorous quality standards, factories whoseYou can buy toys for your children this Christmas,
products consistently pass safety and lead tests..."made in the U.S. or in China with confidence and
American consumers should be aware that the U.S.safety. Research the companies you are buying from
Consumer Product Safety Commission (CSPC) is alsoto determine their safety history and their reputation
working very hard to ensure the safety of toys andfor addressing and eliminating problems and concerns.
other products imported from China. An InternationalIt is important to remember that most
Consumer Product Safety Program known as themanufacturers, in the U.S. and in China, produce safe,
2007 China Program Plan has been implemented.quality toys that meet or exceed safety standards
Responding to the problem of product recalls fromand that the number of recalled products is an
China, the CPSC states, in part:extremely small percentage of the total amount of
The Commission is exploring a variety of means totoys on the market today.
reduce the number of consumer products importedCheck recall lists such as the one that is provided by
to the U.S. that pose a substantial product hazard,the Consumer Product Safety Commission ( You can
that violate mandatory product safety standards orsign up for e-mail notification of all product recalls.
that otherwise pose an unreasonable risk toYou can also find great information about toy safety
American consumers. These efforts have includedat the Toy Industry Association's Web site, It
the creation of a new Office of Internationalprovides recall lists, facts on toys, buying tips and
Programs; the development of the China Program;more. It also addresses the issue of buying toys
participating in product safety seminars; directmanufactured in China in the "Frequently Asked
notification to manufacturers and to GeneralQuestions" section of their website with the following
Administration for Quality Supervision Inspection andresponse:
Quarantine (AQSIQ) when a Chinese manufacturedQ: Should I avoid any toys made in China? Won't that
consumer product recall occurs; and stepped-up portbe safer for me?
and market surveillance to help keep defective orA: All toys sold in America regardless of where they
violative products out of the hands of consumers.are made must conform to tough U.S. safety
It is important to understand the impact of applicablestandards - standards that have served as models
U.S. standards, including ASTM-F963, which "relates tofor other industries and countries around the world.
possible hazards that may not be recognized readilySince it is companies, not countries, that make toys,
by the public and that may be encountered in theit is companies that are responsible for adhering to
normal use for which a toy is intended or afterrigorous safety standards and conducting inspections
reasonably foreseeable abuse. The standard coversthroughout the process. Random on-site and off-site
requirements and contains test methods for toystesting occurs in all manufacturing plants, in China and
intended for use by children under 14 years of age."elsewhere. Toys are also randomly inspected before
These standards are put in place as a voluntary wayexport to the US.
for the toy industry to police itself and protect theIn light of the recent recalls, there has been additional
public.testing and vigilance by toy manufacturers, retailers
A second way that the CPSC works with toyand importers."
companies to provide safety information toI encourage consumers to review and follow helpful
consumers is with package labeling. Parents andtoy shopping tips listed below:
others can help safeguard the children they are· Carefully read the label and choose toys
buying toys for by reading the labels and followingthat bear the ASTM F963 label (Products with this
the recommendations and warnings. Many issues inlabel have gone through a full array of tests and
toy safety are directly related to consumer choicesdesign specifications to reduce or eliminate potential
to purchase toys not intended for a particular ageharm caused by the toys' makeup or use.)
group. Most toys are given an age rating and a· Look for recommendations of appropriate
warning if there are specific reasons, such as smallage ranges and warnings of small parts or other
parts, if there are inappropriate for young children.hazardso Consider whether there are younger
Recall information that is presented to the media andchildren in the home and whether they can be
the public fails to properly identify problems relatedharmed with the toyo Consider whether the recipient
to age-appropriate products for children. There is ais likely to use the toy in a manner other than the
combined responsibility of toy companies,toy's intended use
manufacturers, government, and parents/consumers· Diligently research any concerns with a
to screen age appropriate toys based upon theparticular toy companyo Check the recall lists at the
development of a child. While it is easy to choose aCPSC's Web site:
learning game or an intellectually stimulating toy for aBuying a toy doesn't have to be a frightening
particularly mature child, it is important to rememberventure. You can buy toys for your children this
that the behaviors and instincts of small children thatholiday season and be confident of their safety and
can lead to some safety issues with some toys andquality. Remember, the safety of our children is a
that the guidelines are put in place with thatjoint venture between toy companies and
consideration in mind.consumers. We can all do our part to ensure children
There is a deep concern for children and safetycan reap all the benefits quality toys have to offer
issues in the toy industry, and it is a very real issuewithout being in harm's way.
that is addressed by most toy companies. The