| Brick and mortar businesses are learning
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| | long after the sale has been concluded.
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| that the Internet is a powerful ally in
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| | Businesses are beginning to catch a
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| perpetuating business.
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| | glimpse that even a more direct hands on
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| Certainly most online buyers understand
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| | purchase can be enhanced with the premium
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| that many traditional stores also supply
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| | of an online benefit.
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| the ability to purchase online. In fact
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| | Coffee shops and retail outlets invite
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| many stores will make the online store
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| | customers to fill out an exclusive online
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| more inviting by either making purchases
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| | survey that may include discounts, free
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| available with free shipping to the
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| | services, free products or the potential
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| nearest store or by making certain items
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| | for a cash award. This enables them to
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| available only online. At least one
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| | enhance list building opportunities and
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| retailer allows customers to select a
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| | alert customers to their own online
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| variety of free products to try and then
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| | presence.
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| make them easily available in their
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| | If this concept is gaining such a
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| retail outlets for those who connect with
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| | profound following in traditional retail
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| the product.
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| | why isn't it being done more in online
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| While this scenario is played out
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| | stores? The truth is online retailers
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| everyday online there is another form of
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| | pioneered the idea with free memberships
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| connection between traditional business
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| | with a purchase that allowed them to an
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| and the online environment.
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| | online community forum or an ebook
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| Webkins, a company selling stuffed
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| | download. Customers might be given the
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| animals in traditional stores, has tapped
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| | opportunity to select a free product from
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| into an incredible selling tool by
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| | the online store or choose from steep
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| creating an online environment for the
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| | discounts on other merchandise.
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| owner of the stuffed animal. In essence
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| | Customers learned to look for value added
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| when you give the gift of this stuffed
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| | features - online. Now that brick and
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| animal toy the recipient also received a
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| | mortar stores are making it possible for
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| free one-year membership in this highly
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| | their customers to gain specific benefits
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| desired online destination.
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| | online the buying public has come to look
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| Other companies have followed suit
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| | for businesses (on and off line) that can
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| including the popular Build-A-Bear chain
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| | deliver a value added punch.
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| who debuted a beta version of their
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| | The value of the Internet cannot be
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| online community in 2007. Children who
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| | ignored. This is a tool that enables
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| visit the brick and mortar storefront to
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| | business, but it also allows traditional
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| build an animal are then able to connect
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| | business to extend a variety of benefits
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| with this exclusive online community for
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| | to new and existing customers.
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| safe interaction as well as fun and
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| | By finding ways to appeal to a connected
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| learning.
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| | customer you can find greater
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| These are examples of how already
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| | opportunities to advance your business
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| successful companies are expanding their
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| | objectives while giving the customer more
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| desirability by making it possible for
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| | than a product and nothing less than your
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| the purchase to have benefits that last
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| | best.
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