| Try to imagine a world without Walt Disney. A world | | | | a dream. He would see clearly in his own mind the |
| without his magic, optimism and childlike fantasy. Walt | | | | vision of what he wanted - whether it was a theme |
| Disney pioneered the fields of animation, and | | | | park, a cartoon character, a movie or any of his |
| transformed the entertainment world. He did more to | | | | other creative endeavors.As the Dreamer, you want |
| touch the hearts, minds, and emotions of millions of | | | | to think about your long term future, address the big |
| Americans than any other person in the past | | | | picture and generate many alternatives for reaching |
| century.The Walt Disney Company - now a | | | | your goal. The primary focus is on the "what" of |
| mega-empire whose profits (yes, profits!) are $1.3 | | | | your idea or vision.To model the Dreamer in Walt |
| billion - was the creation of a high school drop out | | | | Disney, you must ask yourself such questions as:- |
| who suffered bankruptcy, risked it all 4 times and | | | | What do I want in an ideal world? |
| suffered repeated financial and business disasters. | | | | - What is the purpose of this project or goal? |
| How did one man overcome the greatest of | | | | - What are the benefits? |
| challenges to become a legend ... a folk hero ... a | | | | - What will be the impact once my goal is achieved? |
| master of enterprise?Walt Disney's creative and | | | | - What alternative strategies will help me get |
| business magic can be summarized in one word: | | | | there?Key Points: Always state the goal in positive |
| Imagineering. The term, trademarked by Disney in | | | | terms and establish the purpose and payoffs of |
| 1967, combines the words "imagination" and | | | | reaching your goal. Think big ... very big.The Realist: |
| "engineering."Today, Walt Disney's Imagineering is the | | | | Defining the PlanThe purpose of the Realist is to turn |
| master planning, creative development, design, | | | | the dream into a workable plan. While wearing the |
| engineering, production, project management and | | | | Realist hat, you want to "act as if" the dream is |
| research and development arm of The Walt Disney | | | | possible and identify steps, time frames and |
| Company. A powerful insight into the Imagineering | | | | milestones for getting there.Your focus needs to be |
| process is provided by one of Walt Disney's | | | | more action-oriented, on the "how" -- ie., procedures |
| co-workers who pointed out "... there were actually | | | | and operations -- for implementing your plan or |
| three different Walts: the dreamer, the realist and | | | | idea.To model the Realist in Walt Disney, you must |
| the spoiler (or critic). You never knew which one was | | | | ask yourself such questions as:- How specifically will |
| coming to a meeting."Through the modeling | | | | the idea be implemented? What will be the first step? |
| technologies of NeuroLinguistic Programming (NLP), | | | | second step? third step? By when? |
| you too can cultivate the same business genius of | | | | - How will I know when the goal has been achieved? |
| Walt Disney. You too can learn Disney's Imagineering | | | | - How will I get the resources (people, money, skills, |
| process to make your boldest visions into | | | | etc.) I need to reach my goal?Key Points: Create a |
| reality.Applying the Disney Difference in Your | | | | "storyboard" of your plan by finding simple images to |
| Business: The Benefits of the Imagineering Process | | | | represent the steps required for reaching your goal |
| Whether you are a soloist business owner or the | | | | or dream. Disney developed the very powerful |
| CEO of a multi-billion dollar corporation, Imagineering is | | | | process of "storyboarding" in 1928 and is now used |
| a simple yet powerful process that can help you:- Be | | | | by many successful businesses, such as GE.The Critic:: |
| successful at the "inner game" of reaching future | | | | Identifying Potential ProblemsThe purpose of the |
| goals- Build powerful teams, strategic partnerships | | | | Critic is to evaluate the proposed plan and look for |
| and alliances- Maximize the return and minimize the | | | | potential problems and 'missing links." The Critic role |
| risk in new "virgin" situations - such as launching a | | | | must follow the Dreamer and the Realist in this |
| new product, expanding to new markets or acquiring | | | | process.The Critic identifies external factors or |
| a business- Lead and manage change throughout | | | | individuals that may influence the outcome of the |
| your organization- Develop clear compelling plans that | | | | plan (either positively or negatively). The primary |
| inspire you/your team to action- Communicate and | | | | purpose of the Critic is to focus on "what if" |
| work more effectively with diverse groups of | | | | concerns, along with solutions to avoid them.To |
| people- Ignite your creativity and problem solving | | | | model the Critic in Walt Disney, you must ask |
| capabilitiesThe Imagineering Process: An | | | | yourself such questions as:- What if I can't find the |
| OverviewWhether you are an individual or a team, | | | | necessary resources or funds to implement my plan? |
| Imagineering involves the coordination of three "hats" | | | | - What if my competitors _____ ? |
| or roles. According to Robert Dilts, NLP pioneer who | | | | - What if I don't meet the plan's milestones? How |
| modeled the Imagineering process, all three roles are | | | | will that effect costs? Time and resource |
| critical to effective problem solving and transforming | | | | requirements? |
| visions into reality.The Dreamer | | | | - What if certain people object to my plan or can |
| The dreamer's role is to provide the visionary big | | | | negatively impact its success? How will I handle |
| picture ... with no boundaries, limitations or | | | | that?Key Points: While most people and organizations |
| restraints.The Realist | | | | look at critics as negative people, their role is |
| The realist's role is to evaluate what is realistic, think | | | | essential to your future success. You want them on |
| constructively and organize action plans.The Critic | | | | your team. For the Critic role to be most effective, |
| The critic's role is to test the plan, look for potential | | | | allow the critic to present their concerns only in the |
| problems, difficulties and consequences. That is, what | | | | last step, after the dream and plans have been |
| could go wrong, what is missing.Very few individuals, | | | | formulated.Summary:One man - Walt Disney - not |
| teams or organizations are strong in all three roles or | | | | only built one of the most successful US businesses |
| capabilities. What happens when one or two of these | | | | of all time, this one man also left a magical legacy |
| roles are missing? Do any of these sound like you or | | | | spanning almost a century and will continue for many |
| your organization?- A Dreamer without a Realist gets | | | | generations to come.How has one man accomplished |
| stuck in fantasy, a "some day" mentality.- A Realist | | | | so much? The answer is his Imagineering process - |
| without a Dreamer or Critic is like a robot. They are | | | | his secret for transforming ambitious, creative visions |
| task masters. They are driven by "to do" lists.- A | | | | into extraordinary realities. By following Walt Disney's |
| Critic and a Dreamer without a Realist get caught up | | | | cycle of Dreamer, Realist and Critic, you too will |
| in perpetual conflict.- A Dreamer and Realist without a | | | | realize a compelling business future and a clear path |
| Critic are an R&D department - lots of prototypes | | | | that will take you there.Denise Corcoran - CEO, The |
| but lack quality standards for success.- A Critic | | | | Empowered Business (tm) - assists CEOs, executives |
| without a Dreamer or Realist is a Spoiler. They stop | | | | and business owners in taking a quantum leap from |
| themselves even before they get started.- A Realist | | | | the ordinary to extraordinary ... from unrealized |
| and Critic without a Dreamer are a Bureaucracy.To | | | | dreams to mastering their destiny ... from slow |
| make your dreams come true ... with ease, precision | | | | growth to exponential results. A business & |
| and passion, it is critical to master and synthesize all | | | | leadership coach, strategic consultant and Master NLP |
| three Imagineering roles. Below is a peek how I work | | | | Practioner, Denise's unique "inside out" approach |
| with individuals, teams and organizations in modeling | | | | provides deep transformation and lasting change in |
| Disney's Imagineering to create extraordinary | | | | you, your organization and your results. Her latest |
| business results.Imagineering Your Business Success: | | | | e-book: "The Mindset of Greatness: 21 Principles to |
| The Process for Transforming Your Dreams into | | | | Becoming an Unstoppable Woman ... Oprah Winfrey |
| RealityYour ability to transform your business goals | | | | Style!" to her monthly ezine - The Empowered |
| into reality requires mastery of the following phases | | | | Business (tm) - and learn the legendary mindset, |
| of the Imagineering process.The Dreamer: Envisioning | | | | strategy and performance secrets of top business |
| Your FutureWalt Disney's genius always started with | | | | achievers. |