| Try to imagine a world without Walt Disney. A | | | | term future, address the big picture and |
| world without his magic, optimism and | | | | generate many alternatives for reaching your |
| childlike fantasy. Walt Disney pioneered the | | | | goal. The primary focus is on the "what" of |
| fields of animation, and transformed the | | | | your idea or vision.To model the Dreamer in |
| entertainment world. He did more to touch | | | | Walt Disney, you must ask yourself such |
| the hearts, minds, and emotions of millions | | | | questions as:- What do I want in an ideal |
| of Americans than any other person in the | | | | world? |
| past century.The Walt Disney Company - now a | | | | |
| mega-empire whose profits (yes, profits!) are | | | | - What is the purpose of this project or |
| $1.3 billion - was the creation of a high | | | | goal? |
| school drop out who suffered bankruptcy, | | | | |
| risked it all 4 times and suffered repeated | | | | - What are the benefits? |
| financial and business disasters. How did | | | | |
| one man overcome the greatest of challenges | | | | - What will be the impact once my goal is |
| to become a legend ... a folk hero ... a | | | | achieved? |
| master of enterprise?Walt Disney's creative | | | | |
| and business magic can be summarized in one | | | | - What alternative strategies will help me |
| word: Imagineering. The term, trademarked | | | | get there?Key Points: Always state the goal |
| by Disney in 1967, combines the words | | | | in positive terms and establish the purpose |
| "imagination" and "engineering."Today, Walt | | | | and payoffs of reaching your goal. Think big |
| Disney's Imagineering is the master planning, | | | | ... very big.The Realist: Defining the |
| creative development, design, engineering, | | | | PlanThe purpose of the Realist is to turn the |
| production, project management and research | | | | dream into a workable plan. While wearing |
| and development arm of The Walt Disney | | | | the Realist hat, you want to "act as if" the |
| Company. A powerful insight into the | | | | dream is possible and identify steps, time |
| Imagineering process is provided by one of | | | | frames and milestones for getting there.Your |
| Walt Disney's co-workers who pointed out "... | | | | focus needs to be more action-oriented, on |
| there were actually three different Walts: | | | | the "how" -- ie., procedures and operations |
| the dreamer, the realist and the spoiler (or | | | | -- for implementing your plan or idea.To |
| critic). You never knew which one was coming | | | | model the Realist in Walt Disney, you must |
| to a meeting."Through the modeling | | | | ask yourself such questions as:- How |
| technologies of NeuroLinguistic Programming | | | | specifically will the idea be implemented? |
| (NLP), you too can cultivate the same | | | | What will be the first step? second step? |
| business genius of Walt Disney. You too can | | | | third step? By when? |
| learn Disney's Imagineering process to make | | | | |
| your boldest visions into reality.Applying | | | | - How will I know when the goal has been |
| the Disney Difference in Your Business: The | | | | achieved? |
| Benefits of the Imagineering Process Whether | | | | |
| you are a soloist business owner or the CEO | | | | - How will I get the resources (people, |
| of a multi-billion dollar corporation, | | | | money, skills, etc.) I need to reach my |
| Imagineering is a simple yet powerful process | | | | goal?Key Points: Create a "storyboard" of |
| that can help you:- Be successful at the | | | | your plan by finding simple images to |
| "inner game" of reaching future goals- Build | | | | represent the steps required for reaching |
| powerful teams, strategic partnerships and | | | | your goal or dream. Disney developed the |
| alliances- Maximize the return and minimize | | | | very powerful process of "storyboarding" in |
| the risk in new "virgin" situations - such as | | | | 1928 and is now used by many successful |
| launching a new product, expanding to new | | | | businesses, such as GE.The Critic:: |
| markets or acquiring a business- Lead and | | | | Identifying Potential ProblemsThe purpose of |
| manage change throughout your | | | | the Critic is to evaluate the proposed plan |
| organization- Develop clear compelling plans | | | | and look for potential problems and 'missing |
| that inspire you/your team to | | | | links." The Critic role must follow the |
| action- Communicate and work more effectively | | | | Dreamer and the Realist in this process.The |
| with diverse groups of people- Ignite your | | | | Critic identifies external factors or |
| creativity and problem solving | | | | individuals that may influence the outcome of |
| capabilitiesThe Imagineering Process: An | | | | the plan (either positively or negatively). |
| OverviewWhether you are an individual or a | | | | The primary purpose of the Critic is to focus |
| team, Imagineering involves the coordination | | | | on "what if" concerns, along with solutions |
| of three "hats" or roles. According to | | | | to avoid them.To model the Critic in Walt |
| Robert Dilts, NLP pioneer who modeled the | | | | Disney, you must ask yourself such questions |
| Imagineering process, all three roles are | | | | as:- What if I can't find the necessary |
| critical to effective problem solving and | | | | resources or funds to implement my plan? |
| transforming visions into reality.The Dreamer | | | | |
| | | | - What if my competitors _____ ? |
| The dreamer's role is to provide the | | | | |
| visionary big picture ... with no boundaries, | | | | - What if I don't meet the plan's |
| limitations or restraints.The Realist | | | | milestones? How will that effect costs? |
| | | | Time and resource requirements? |
| The realist's role is to evaluate what is | | | | |
| realistic, think constructively and organize | | | | - What if certain people object to my plan |
| action plans.The Critic | | | | or can negatively impact its success? How |
| | | | will I handle that?Key Points: While most |
| The critic's role is to test the plan, look | | | | people and organizations look at critics as |
| for potential problems, difficulties and | | | | negative people, their role is essential to |
| consequences. That is, what could go wrong, | | | | your future success. You want them on your |
| what is missing.Very few individuals, teams | | | | team. For the Critic role to be most |
| or organizations are strong in all three | | | | effective, allow the critic to present their |
| roles or capabilities. What happens when one | | | | concerns only in the last step, after the |
| or two of these roles are missing? Do any of | | | | dream and plans have been |
| these sound like you or your organization?- A | | | | formulated.Summary:One man - Walt Disney - |
| Dreamer without a Realist gets stuck in | | | | not only built one of the most successful US |
| fantasy, a "some day" mentality.- A Realist | | | | businesses of all time, this one man also |
| without a Dreamer or Critic is like a robot. | | | | left a magical legacy spanning almost a |
| They are task masters. They are driven by | | | | century and will continue for many |
| "to do" lists.- A Critic and a Dreamer | | | | generations to come.How has one man |
| without a Realist get caught up in perpetual | | | | accomplished so much? The answer is his |
| conflict.- A Dreamer and Realist without a | | | | Imagineering process - his secret for |
| Critic are an R&D department - lots of | | | | transforming ambitious, creative visions into |
| prototypes but lack quality standards for | | | | extraordinary realities. By following Walt |
| success.- A Critic without a Dreamer or | | | | Disney's cycle of Dreamer, Realist and |
| Realist is a Spoiler. They stop themselves | | | | Critic, you too will realize a compelling |
| even before they get started.- A Realist and | | | | business future and a clear path that will |
| Critic without a Dreamer are a Bureaucracy.To | | | | take you there.Denise Corcoran - CEO, The |
| make your dreams come true ... with ease, | | | | Empowered Business (tm) - assists CEOs, |
| precision and passion, it is critical to | | | | executives and business owners in taking a |
| master and synthesize all three Imagineering | | | | quantum leap from the ordinary to |
| roles. Below is a peek how I work with | | | | extraordinary ... from unrealized dreams to |
| individuals, teams and organizations in | | | | mastering their destiny ... from slow growth |
| modeling Disney's Imagineering to create | | | | to exponential results. A business & |
| extraordinary business results.Imagineering | | | | leadership coach, strategic consultant and |
| Your Business Success: The Process for | | | | Master NLP Practioner, Denise's unique |
| Transforming Your Dreams into RealityYour | | | | "inside out" approach provides deep |
| ability to transform your business goals into | | | | transformation and lasting change in you, |
| reality requires mastery of the following | | | | your organization and your results. Her |
| phases of the Imagineering process.The | | | | latest e-book: "The Mindset of Greatness: 21 |
| Dreamer: Envisioning Your FutureWalt | | | | Principles to Becoming an Unstoppable Woman |
| Disney's genius always started with a dream. | | | | ... Oprah Winfrey Style!" to her monthly |
| He would see clearly in his own mind the | | | | ezine - The Empowered Business (tm) - and |
| vision of what he wanted - whether it was a | | | | learn the legendary mindset, strategy and |
| theme park, a cartoon character, a movie or | | | | performance secrets of top business |
| any of his other creative endeavors.As the | | | | achievers. |
| Dreamer, you want to think about your long | | | | |