| Here are a few tips in making your online store more | | | | 3. Give away and send. |
| appealing to generate interest from clients during the | | | | As you give free gifts to clients, include some of |
| holidays. | | | | your product information like the product's selling |
| 1. Try to sell products that you already have available. | | | | price, shipping costs and category where the product |
| Particularly on your online store's primary web pages, | | | | could be found. During the major holidays, it would be |
| make sure that the products displayed are readily | | | | good to send two mailings - the first one a month |
| available. Make sure to update your product | | | | before and the second one a week before. This |
| information so that those which are no longer | | | | would certainly attract visitors. |
| available would not be taking up any space that could | | | | 4. Be easy to contact. |
| be used by your other products. | | | | On holidays, ensure that your clients have clear |
| 2. Make sure that you will be able to ship the | | | | directions on when and how they can contact you. |
| products on time despite the holidays. | | | | For instance, make sure that you display any toll-free |
| Make it a point that the products would be delivered | | | | numbers you have, along with your regular numbers |
| on time, as your clients might be using them for the | | | | and fax numbers. |
| holidays. Have your delivery rates, seasonal delivery | | | | 5. Do not underestimate customer feedback. |
| schedule, as well as your premium delivery services | | | | Base your planned improvements or maintenance on |
| clearly posted on your online store so that your | | | | the feedback and suggestions that you receive from |
| employees would be able to fulfill these published | | | | customers. This would be able to make your online |
| delivery and shipping commitments. | | | | store business a true success. |