| Here are a few tips in making your online | | | | 3. Give away and send. |
| store more appealing to generate interest | | | | |
| from clients during the holidays. | | | | As you give free gifts to clients, include |
| | | | some of your product information like the |
| 1. Try to sell products that you already have | | | | product's selling price, shipping costs and |
| available. | | | | category where the product could be found. |
| | | | During the major holidays, it would be good |
| Particularly on your online store's primary | | | | to send two mailings - the first one a month |
| web pages, make sure that the products | | | | before and the second one a week before. This |
| displayed are readily available. Make sure to | | | | would certainly attract visitors. |
| update your product information so that those | | | | |
| which are no longer available would not be | | | | 4. Be easy to contact. |
| taking up any space that could be used by | | | | |
| your other products. | | | | On holidays, ensure that your clients have |
| | | | clear directions on when and how they can |
| 2. Make sure that you will be able to ship | | | | contact you. For instance, make sure that you |
| the products on time despite the holidays. | | | | display any toll-free numbers you have, along |
| | | | with your regular numbers and fax numbers. |
| Make it a point that the products would be | | | | |
| delivered on time, as your clients might be | | | | 5. Do not underestimate customer feedback. |
| using them for the holidays. Have your | | | | |
| delivery rates, seasonal delivery schedule, | | | | Base your planned improvements or maintenance |
| as well as your premium delivery services | | | | on the feedback and suggestions that you |
| clearly posted on your online store so that | | | | receive from customers. This would be able to |
| your employees would be able to fulfill these | | | | make your online store business a true |
| published delivery and shipping commitments. | | | | success. |
| | | | |